London has long been the capital of the UK fashion industry and has a wide range of foreign designs which have integrated with modern British styles. Typical British design is smart but innovative yet recently has become more and more unconventional, fusing traditional styles with modern techniques. Among the most notable UK fashion designers are Burberry, Jimmy Coho, Paul Smith, Vivienne Westwood, Stella McCartney, John Galliano, and Alexander McQueen.
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