Italy currently leads the world in fashion and Milan is the capital of fashion in the world. Most of the older Italian couturiers are in Rome. However, Milan and Florence are the Italian fashion capitals, and it is the exhibition venue for their collections. Italian fashion features casual elegance and luxurious fabrics. The first Italian luxury brand was the Florentine Salvatore Farrago (who has exported exquisite hand-made shoes to the U.S. since the 1920s); among the best-known, exclusive fashion names, another Florentine Gucci is the greatest-selling Italian fashion brand, and third greatest in the world, with worldwide sales of $7.158 billion dollars. Other well-known Italian fashion houses include: Valentino Caravan, Dolce & Kabana, Ebro, Emilio Pucks, Roberto Cavalla, Versace, Giorgio Armani and Prada. Even though Milan is the national and worldwide capital of fashion, Rome, Florence, Naples, Venice and Turin also contain many high-end fashion boutiques and are international capitals.
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